By Jack Bradner
•
August 3, 2026
Written by Jack Bradner Photography by Kit Noble At Cru, expect to spend $50 on a lobster roll from the lunch menu. At Bartlett’s, one pound of lobster salad goes for a whopping $74.99. On an island where dinner and cocktails for two will make a significant dent in your wallet, lunch prices have been creeping up. This year, N Magazine ’s Lobster Roll Index puts the average roll over $42. Cru’s $50 premium is still the highest. On the other hand, B-ACK Yard BBQ reduced its price from $46 to $38 this year. But across the board, prices have soared, going for $49 at Brant Point Grill, $48 at Galley Beach Restaurant, $47 at Tavern, $45 at The Lobster Trap, down to $35 at Walter’s and—for the brave—$7.99 at Stop & Shop. “I can remember getting $2.50, $3 a pound for lobsters when we were younger,” veteran lobsterman Dan Pronk said. “Now, on the mainland, it’s probably doubled in price.” Whether you associate lobster rolls with summers on Nantucket or Instagram travel blogs, the dish is central to the island’s cuisine and culture. Cru’s $50 premium is still the highest. On the other hand, B-ACK Yard BBQ took the untraditional step of reducing its price from $46 in 2025 to $38 this year. It’s unclear whether the lobster portions also shrank. But across the board, prices have soared, going for $49 at Brant Point Grill, $48 at Galley Beach Restaurant, $47 at Tavern, $45 at The Lobster Trap, down to $35 at Walter’s and—for the brave—$7.99 at Stop & Shop. Though lobster rolls are known as a luxury item, these current prices weren’t the norm 20 years ago. In the 1984 Nantucket Restaurant Guide , Sconset Cafe boasted a $6.50 lobster roll, which, when adjusted for inflation, comes to $21.38 today. And even across six restaurants, the average lobster roll in 1994 comes at a reasonable $24.76 in today’s economy. “In the old days, there were 1,500 guys in southern New England lobster fishing,” said Pronk, captain of the fishing vessel Black Earl and one of only two lobstermen on the island. “Now there might be 200 tops.” Of those 200 lobstermen, Pronk estimates a meager 18 are allowed to fish 800 traps under federal law. In recent years, he has had to spend extra not just on his boat but on state licensing, just to get back to where he was. “They took my 800-trap license and cut it to 400,” Pronk said. “I spent $42,000 buying that piece of paper back so I could fish 800 traps again.” “You’re the mechanic, the weatherman, the captain, the fisherman, the organizer and the business owner,” Nantucket’s other lobsterman, Jim Sjolund, added. Even with these hurdles, Pronk maintains the cheapest lobster rates on the island, at $14 per pound. Though both Pronk and Sjolund deliver to a handful of restaurants—The Lobster Trap, Sayle’s Seafood, Sea Grille and The Fairgrounds—Pronk estimates that less than 1% of Nantucket’s precious delicacy is sourced locally. “[Lobster] comes here on a boat,” Pronk said with a chuckle, “but not a fishing boat.” Despite high prices and the perceived wealth around lobster rolls, the lunch staple wasn’t always considered elite fare. In the 1980s and 1990s, fancy French lobster dishes covered the pages of Nantucket’s restaurant menus. But one lobster dish was curiously absent from most of them. In a 1981 restaurant guide, only Claudette Pearl’s catering service featured lobster rolls on the menu, listed under “Party Sandwiches.” Comparing Claudette’s listing with the French titles on The Chanticleer and The Club Car menus reveals two opposing culinary philosophies: One is more informal than the other. Throughout Nantucket’s history, lobster rolls have been less about luxury and more about community. During the 1956 St. Paul’s Fair, as described in The Inquirer and Mirror ’s edition that August, Mrs. Wanda Glidden prepared lobster rolls, among other delights, for a lunchtime feast. A September 1988 issue of The Inquirer and Mirror credited Elsie Grieder, wife of former Great Point lightkeeper Frank A. Grieder, as the inventor of the lobster roll. This year, on the evening before Father’s Day, a crowd gathered at the Town Pier around Pronk’s Black Earl to purchase lobsters. Peopled with customers from diverse occupations and backgrounds, the crowd matched Pronk’s positive charm. Younger families walked down the dock. Older couples cracked jokes. A friend of Dan’s crew dished out cans of Lagunitas. A former golf pro bought a couple pounds of lobster. Some chatted in Spanish, and others talked in English. Some were first-time customers, and others had been buying from Pronk for years. At the center of this uplifting expression of community were Dan and his lobsters.